Ron LoVece, designer for Justin Alexander Couture, adds a contemporary swing to traditional wedding dress styles. A New York City native, LoVece employs unique techniques to achieve the bridal elegance that every woman wants. His wedding gowns have been worn by stars and featured in Hollywood films such as Run Away Bride.

Justin Alexander Couture offers some of LoVece's most exciting wedding dress designs in their fall line. One of his unique gowns is designed with purple iredescent taffeta and is detailed with precious flowers, adding some flare to the traditional ball gown shape. Another show stopping gown is made with gorgeous gold organza and ivory beaded lace with alternating panels and pleats (pictured at left).

Check out Ron LoVece's collection online at JustinAlexanderCouture.com.